If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own recent brand update. Watch this video to hear our discussion.
A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what makes us us. We examined our mission statement and core values and distilled everything into five keywords that best represent our culture. After establishing those defining characteristics, it was much easier to start thinking about the new rebranding elements like the logo, fonts, and colors.
If you could boil down your organization’s identity into three to five keywords, what would those be?
How would you define your target audience?
For us, our brand wasn't about recreating ourselves. It was about making who we already are even more clear. Creating five brand keywords helped us solidify who we are and helped us land on logos, colors, and fonts. When you're branding your ministry, let your core purpose, mission, and values direct your look.