Honestly I have been uncomfortable with the visit metrics, either from the online platform or from Google Analytics, this is due to a few reasons: The Basic Metric "User Sessions" counts entries onto the page. One person could login, realize that our church was rotten and then leave and it would still count as a +1, also a whole family watching from one device counts as just +1 . Conversely someone could switch between devices mid service and it would count as a +2.
Google Analytics visit duration doesn't help much because if a person doesn't continue to interact (by clicking on things on the page) it looks to Google as if they came and they left, even though they watched the whole thing.
That said we still use the user sessions of the reports, comparing week to week to get an overall sense of our 'reach,' and the numbers do make sense, sometimes on a rainy day when attendance is low we'll see an uptick in online attendance. We also ask everyone to fill out our communication card online as well, and while few people actually do, there is a correlation between a large user session number and the number of "cards" filled out, we also provide a space for people to type how many people are watching with them. So our total online attendance becomes [user sessions] + [number of people watching with]
We also ask people who come to our welcome class how they heard about Revolution Church and many of them say that they watched online before visiting for the first time.
I've been working on a way to track this data more fluidly in Google analytics, but it's been difficult to separate the different Sunday events in GA. I have a separate thread where I've been keeping updates on the code I am using: https://open.life.church/community/t/making-google-analytics-more-like-chop-tracking/10173