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Creative Media: The Plan Before the Brand
If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you. A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what...
Creative Media: New Brand, New Name
Our name change from LifeChurch.tv to Life.Church gave us a great opportunity to focus our brand on the key elements that make up who we are. When planning your brand, stay true to who you are and create a brand that reinforces and builds up who you aspire to be....
Creative Media: Celebrating 20 Years
The Life.Church brand update coincided with our 20 year anniversary in 2016, and we had a blast celebrating everything God has done. Perhaps the most poignant thing about our rebranding process was realizing how the brand isn’t just art elements that we create. The brand actually embodies the Life...
Creative Media: Creating a Brand Book
In 2016, we rolled out an extensive brand update. For us, keeping everyone on the same page during our brand update was really important. We had a few meetings but the thing that helped the most was creating a solid, clear brand book that outlined every use-case for the brand. When you're dealing w...