What we've learned:

In our Church Online ministry, we use and some pretty outside-of-the-box search terms to help people find our online experiences. While some of our search terms are "church online," or "online ministry," some of our other search terms have to do with addiction and pornography. At first, it was a risky (and risqué) move, but we've seen God bless our willingness to do anything short of sin to reach people who are hurting. We'd never want you to do anything sinful or dangerous, but there may be room in your ministry for a little envelope-pushing. Ask God to show you unusual, unique ways to reach the people you're uniquely equipped to reach.