Creative Media: The Plan Before the Brand

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If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you.

A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what makes us us. We examined our mission statement and core values and distilled everything into five keywords that best represent our culture. After establishing those defining characteristics, it was much easier to start thinking about the new rebranding elements like the logo, fonts, and colors.

Discussion Questions:

If you could boil down your organization’s identity into three to five keywords, what would those be?

How would you define your target audience?