Creative Trainings
Creative
The First Step in Creating Your Brand
A church should definitely think about its brand—you represent some version of yourself to the world whether it's intentional or not. This first step is a great way to get started, and it doesn't cost a thing....
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Creative
Creative Media: The Plan Before the Brand
If you're wondering how to begin a rebranding process, we’ve learned a few things working through our own brand update, and we'd love to share those learnings with you. A rebranding doesn’t have to be a redefinition. Our brand update was about clarifying who we are. We started by digging into what...
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Creative
Creative Media: New Brand, New Name
Our name change from LifeChurch.tv to Life.Church gave us a great opportunity to focus our brand on the key elements that make up who we are. When planning your brand, stay true to who you are and create a brand that reinforces and builds up who you aspire to be....
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Creative
Creative Media: Creating a Brand Book
In 2016, we rolled out an extensive brand update. For us, keeping everyone on the same page during our brand update was really important. We had a few meetings but the thing that helped the most was creating a solid, clear brand book that outlined every use-case for the brand. When you're dealing w...
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Creative
Creative Media: Celebrating 20 Years
The Life.Church brand update coincided with our 20 year anniversary in 2016, and we had a blast celebrating everything God has done. Perhaps the most poignant thing about our rebranding process was realizing how the brand isn’t just art elements that we create. The brand actually embodies the Life...
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Creative
Hillsong Training: Creativity on a Shoestring
Join the Hillsong NYC Creative team for this Online Open Week webinar as they discuss how your creative team can have a maximum impact on leading people to Christ through your worship team, items, stage design and atmosphere with limited time, budget and staff....
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Storytelling: Why Latest Isn't Always Greatest
What we've learned: We have a saying here at Life.Church: Latest doesn't mean greatest. Just because a videographer is constantly updating to all the latest and most expensive technologies, that doesn't mean his stories will be that much more impactful. In fact, sometimes the simplest way...
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Creative Media: Beauty by Hand
Here on Open, there are a lot of original resources to browse and download—all of them created by our in-house pastors, videographers, writers, and designers. Let's take a look behind the scenes at the creation of one of our images…and it didn’t involve genius-level Photoshop skills. One o...
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